Before Sidenote, I worked with well-known brands, crafting shopper campaigns designed to get bottles off shelves, supps into gym bags, and cans into hands.

I spent my days figuring out what makes people buy. Why one bottle of wine gathers dust while another sells out. Why some brands get obsessed over, while others barely get a second look.

The psychology. The way strategic insights and data shape stories that sell. The way language creates connection.

And while the creative side of marketing had me hooked, the fluorescent lights, meetings that should've been emails, and corporate-approved messaging that sucked the fun out of a good idea left me a little less enthused.

I wanted to get lost in the words, not buried under approval rounds and finance reports.

And in the ultimate year of pivots (you know the one), when the corporate cubicle started closing in, I found myself on a dream-come-true detour into freelance writing. I dusted off my English degree, smuggled out everything I knew about marketing psychology, and threw myself into writing.

And now, Sidenote Copy is where all of that comes together. A copy studio for brands that want strategy and creativity to work in tandem and bring their story to life.

Sound like something you're into? Thought it might be.