copy, strategy, and clarity
Served with a side of personality
Hand over your copy, tick “re-write website” off your list, and enjoy the smug satisfaction of having one less thing to stress about.
Writing your own copy is a bit like cutting your own fringe, some things are just better left to the professionals.
Sure, you can do it yourself. But when you get it wrong, it shows. Good copy isn’t guesswork, it’s creative, strategic, calculated, and crafted to hook ’em by the heartstrings.
'Cos then? Love, loyalty, money, and world domination (too dictator-ish?)
LET'S STICK WITH MORE CASH IN THE BANK, THEN
“Sy was the BEST INVESTMENT I have made for my business thus far. Her writing is exactly what I wanted (better than I had imagined) and her customer service is top tier!
— Sophie, Love sophie floral
ON THE
MENU
website copywriting
Whether you're starting from scratch or giving your site a makeover, this service covers all bases—strategy, research, and personality-led copy.
A website you're *finally* proud to share? Yes, please!
BOOK MY WEB COPY
Packages
ONE-PAGE WEBSITE
Perfect for launches, lean brands or landing pages. All the essentials in one compelling, conversion-focused page of your choice.
investment timeline
$1250 AUD 10 days
3-5 PAGE WEBSITE
A digital home your brand can finally move into. Homepage, about, services, product, and contact, or flexible to fit your needs.
investment timeline
$2699 AUD 3 WEEKS
INCLUSIONS
Customised brand questionnaire
Strategy call
Industry and competitor insights
Voice of customer research
Messaging hierarchy
Conversion optimisation
Brand voice application
Two rounds of revisions
Loom video walkthrough
Collaboration with your designer
TAKE IT FROM THEM
Since day one, Sy has been an part of our business.
She has worked with us closely to develop a suite of launch material, and ongoing copy and content to drive awareness and generate leads through our various digital and print channels.
integral
— Ian mason - eztenda
tone of voice + brand messaging
Not sure if your brand has
a tone of voice? No problem, I can write that, too.
get started
A go-to guide for your brand’s one-of-a-kind voice, covering all the bits and bobs that shape how it sounds in the wild.
We’ll pin down the strategy behind your voice, the personality it needs to connect, and the rules to keep it consistent across all brand touchpoints.
inclusions
investment timeline
Brand values + positioning
Brand archetype
Customer archetype + profile
Voice characteristics
Language guidelines
Do's + Don'ts
Word + phrasebank
Real-life copy samples library
Implementation guide
BONUS AI Prompt Guide to use alongside your new brand voice guidelines.
$2200 AUD 3-4 weeks
custom copywriting
project
Got something else in mind? This flexible option covers any copy your brand needs—sales pages, emails, ads or one-off projects. Send me the brief, I’ll send you the numbers.
copy retainer
service
This service gives you a copywriter in your back pocket. Minimum five hours a month, for whatever words you need. Book your hours and keep me on call.
let's chat
HOW IT WORKS
No-strings discovery call
After reaching out, we'll have a quick chat. If the sparks fly (creatively, of course), I’ll walk you through my process, share how we’ll bring your big vision to life, and tackle any questions you’ve got.
Onboard + research phase
This is where I get up close and personal with your brand and tick off everything in the strategy category. You'll also have prep-work to complete for this stage. And no you can't copy off your friend.
This is your “feet up, latte in hand, someone’s got this” moment.
You'll get your strategy + copy doc plus a Loom walkthrough video explaining everything. You get two rounds of tweaks because if you’re not happy, I’m not done.
And finally, you can tick copywriting off your to-do list.
Once we've nailed the final version, your copy will be good to go. Polished, powerful, and ready to be copy-pasted straight into your site, socials, or inbox. Easy peasy.
01
Why do I need copywriting for my business?
Great copy is the magic that makes your brand feel human, relatable, and totally irresistible. It’s the unique verbal identity that ensures your message lands exactly where it needs to—every time. Not a nice-to-have, but a brand-building essential.
02
What do I need before getting started?
When we team up, you’ll ride shotgun as we dig into what makes your brand tick—audience insights, competitor landscape, and brand goals. I’ll need a quick download from you on your brand, audience, and any existing copy. Heads up: there’s a little homework, but the aha moments make it worth it.
03
Do I have to pay a deposit?
Yup—50% down gets the wheels turning. No deposit, no copy, no bueno. And you’ll settle the bill once your shiny new words are locked, loaded, and ready to work their magic.
04
I like your writing style, but will it fit my brand?
Maybe it will, maybe it won’t—but that’s the point. My job isn’t to write like me; it’s to write like you. Every word will flex to fit your brand’s voice, tone, and style, making sure your message connects with your audience exactly the way it should.
05
How long does the copywriting process take?
If you’re in a rush, Copy in a Week gets your final copy delivered in seven days flat. Standard websites (3–5 pages) take about three weeks to whip into shape, while custom content timelines depend on your needs (we’ll chat). And for the crème de la crème—tone of voice—that masterpiece takes up to six weeks to perfect.
