copywriting for brands
who want to be bold ( ), memorable ( ) and irresistible ( ).
copywriting for brands
who want to be bold ( ), memorable ( ) and irresistible
( ).
like your mate after
two margaritas
like the one
that got away
like the last slice
of cake
Can we have a word?
Your brand’s messaging—and the personality behind it—is the irresistible voice that takes your customers from ‘eh, maybe’ to ‘shut up and take my money.’
But if your words have all the charm of a corporate pitch deck in disguise, well, my friend, we’ve got some stress-eating work to do.
And sure, you *could* write it yourself. But all your best ideas are stuck in a standoff with writer's block. Not to mention the overthinking, endless edits, and second-guessing every word.
Because, let’s face it, writing about yourself is hard. If only there was *someone* who could help.
It's kind of my thing.
your brand building essentials
COPY
STRATEGY
clarity
PERSONALITY
Copy gets attention. Strategy turns it into action. Clarity builds trust. Personality keeps them coming back. I help you bring all four to the table so your brand builds the kind of loyalty money can't buy.
Messaging made to be remembered, for brands made to last.
SERVICES
For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere you can slap a sentence. Packages customised to your needs.
Monthly copy support that keeps your brand voice consistent and your messaging sharp. Unlike your last situationship, this one actually shows up when you need it and makes your life better. Minimum commitment of 5 hours per month.
copy retainers
custom copy projects
Website copy
Website copy that turns every page into a reason to stay, scroll, and say yes. Because forgettable websites build forgettable businesses. Strategy? Always. Personality? Mandatory.
This service nails the strategy behind how your brand communicates, then layers in the kind of personality people want to take home to meet the parents. And brag about at brunch. And maybe stalk a little online.
tone of voice + brand messaging
custom copy projects
For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere else you can slap a sentence.
copy retainers
Ongoing copy support that keeps your brand voice consistent, your messaging sharp and your sanity intact. Like having a reliable writing partner in your back pocket for any task big or small.
Minimum 5 hours per month.
For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere else you can slap a sentence. Packages customised to your needs.
Ongoing copy support that keeps your brand voice consistent, your messaging sharp and your sanity intact. Like having a reliable writing partner in your back pocket for any task big or small. Minimum 5 hours per month.
custom copy projects
copy retainers
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
Brad Morris,
Co-Founder, Hinterland co.
Sy was, hands-down, the best investment we made in our business.
The tone of voice and personality packed copy used was EXACTLY what I was looking for.
Sy absolutely nailed every single piece, I keep reading it over and over again.
Kristen Cowell,
Kenjo studio
And I'm the brain, fingers,
and crumb-dropper behind
the keyboard.
And the person you call when your words are having an identity crisis.
Armed with a head full of ideas, a mouth full of cheese, and a browser loaded with thesaurus tabs, I write words for brands bursting with potential (hi, you!)
You'll get the benefit of my English degree (dragged out of retirement), years in corporate marketing, and hands-on freelance writing experience—consider me your brand's biggest hype person, just with a keyboard instead of pom-poms.
HEY THERE,
I'M SY.
// hot off the keyboard // latest projects // hot off the keyboard // latest projects // hot off the keyboard // latest projects // hot off the keyboard // latest projects
// HOT OFF THE KEYBOARD // LATEST PROJECTS // HOT OFF THE KEYBOARD // LATEST PROJECTS //
Words I'm not-so-secretly proud of
READY WHEN YOU ARE
Let’s say something worth remembering
🧡 WHY YOU'LL LOVE IT:
Everything you need to start and grow your brand (and nothing you don't).
We’ll find the words, the personality, and the plan to bring your brand's voice to life.
