Copy, strategy, and clarity.
Served with a side of
Copy, strategy, and clarity.
Served with a side of
Because your brand deserves the clicks, the compliments and the cash. And words that actually deliver them.
But if your words have all the charm of a corporate pitch deck in disguise, well, my friend, we’ve got some stress-eating work to do.
And sure, you *could* write it yourself. But all your best ideas are stuck in a standoff with writer's block. Not to mention the overthinking, endless edits, and second-guessing every word.
Because, let’s face it, writing about yourself is hard. If only there was *someone* who could help.
Can we have a word? It's kind of my thing.
Website copy shaped around how people think, choose, and buy. It walks them through your world, builds the trust they’re looking for, and strategically guides them towards taking the next step with you.
website copy
SIDENOTE COPY AT YOUR SERVICE
Messaging made to be remembered, for brands made to last.
This service nails the strategy behind how your brand communicates, then layers in the kind of personality people want to take home to meet the parents. And brag about at brunch. And stalk a little online.
tone of voice + brand messaging
SIDENOTE COPY AT YOUR SERVICE
Messaging made to be remembered, for brands made to last.
For when your brain's full but your Google doc is empty. This service offers words for emails, sales pages, ads, marketing collateral, or anywhere else you can slap a sentence. Packages customised to your needs.
custom copy projects
SIDENOTE COPY AT YOUR SERVICE
Messaging made to be remembered, for brands made to last.
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
Brad Morris,
Co-Founder, Hinterland co.
Sy was, hands-down, the best investment we made in our business.
Sy absolutely nailed every single piece, I keep reading it over and over again.
Kristen Cowell,
Kenjo studio
The tone of voice and personality packed copy used was EXACTLY what I was looking for.
And the person you call when your words are having an identity crisis.
Armed with a head full of ideas, a mouth full of cheese, and a browser loaded with thesaurus tabs, I write words for brands bursting with potential (hi, you!).
Everything I've learned through a BA in English, a career in marketing and years of freelance writing now feeds into how I think, strategise, and write for your brand. So you get all the benefits minus the student debt and the learning curve.
So, if you want your words to feel sharper, clearer and a little more irresistible, pop in and say hi.
*FINALLY* WE MEET, I'M SY.
And I'm the brain, fingers,
and crumb-dropper behind
the keyboard.
READY WHEN YOU ARE
Let’s say something worth remembering
🧡 WHY YOU'LL LOVE IT:
Everything you need to start and grow your brand (and nothing you don't).
We’ll find the words, the personality, and the plan to bring your brand's voice to life.
