Copywriting for brands that want to be bold, memorable and irresistible.
Like your mate after two margaritas.
Like the one that got away.
Like the last slice of cake.
Copywriting, strategy, and clarity served with a side of personality.
Copy, strategy, and clarity served with
a side of personality.
Generic copy is for cereal boxes and legal disclaimers.
Your brand's messaging–and the personality behind it– is the little nudge that takes customers from 'eh, maybe' to 'shut up and take my money'
But if your copy’s got all the charm of a corporate pitch deck in disguise, well, my friend, we’ve got some stress-eating work to do.
Not a brand
like yours.
Not a brand like yours.
And sure, you *could* write it yourself.
Not to mention the overthinking, endless edits, and second-guessing every word. Because, let’s face it, writing about yourself is hard.
If only there there was *someone* who could help.
🧡 BUT WOULDN'T IT BE NICE?
Because you've got enough on your plate. Pass this word salad my wat.
🧡 But all your best ideas are stuck in a standoff with writer's block.
But all your best ideas are stuck in a standoff with writer's block.
Not to mention the overthinking, endless edits, and second-guessing every word. Because, let’s face it, writing about yourself is hard.
If only there there was *someone* who could help.
website copy
my website needs help
Make your website’s dreams come true with 3–5 pages of optimised, personality-packed copy.
If your site feels flat, forgettable, or isn’t connecting with your audience, we’ll transform it into a digital home that feels unmistakably you. Wrapped up and ready to go in 3 weeks.
tone of voice
give my brand a voice
Go-To and Frank Body didn’t build cult followings by accident.
They’re not just brands; they’re personalities people love. And it’s how you stay in people’s brains, rent-free, long after they’ve closed the tab.
In 6 weeks, your brand will have a personality people can’t resist taking home.
content writing
write my blogs
A one-off or retainer service for when you're short on time, ideas and sanity.
Blogs that boost your SEO, newsletters that bring the clicks, and socials that people can’t help but share—all working together to maximise reach, minimise workload, and seamlessly multitask across channels.
I didn't pay them to say this, promise.
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
She organised other writers and team members and delivered incredible, punctual results and work for us.
Brad Morris,
Co-Founder, Hinterland co.
"Sy strategically built out our launch comms, everything from emails, PR, LinkedIn content, ads and print articles, and she nailed it!"
Ian Mason,
GM, eztenda
Thank you, Sy! You've really helped to make all our marketing material educational, interesting and on-brand. So happy with the result.
Claire,
Owner, the beeswax co
I've entrusted Sy with many different projects over the years and always love the clarity, perspective and personality she brings to the table.
Shonah Trescott
Artist
meet your copywriter
And the person you call when your words are having an identity crisis.
With a head full of ideas, a mouth full of cheese, and a browser full of thesaurus tabs, I write words for brands bursting with potential (hi, you!)—the kind of copy that’s like a great cocktail: strong, sharp, and unforgettable.
With an English degree dragged out of retirement, years in corporate marketing, and hands-on freelance writing experience, think of me as your personal brand hype-person—with a keyboard instead of pom-poms.
HEY THERE,
I'M SY.
And I'm the brain, fingers, and crumb-dropper behind the keyboard.
It's your 24/7 BTS sales-assistant
That never gets caught slacking off or shopping on The Iconic.
03
It builds the know, like, trust factor
Nail this and you’ve got a brand people believe in, buy from, and brag about.
02
It humanises your brand in an ai world
And people connect with people, not brands.
01
is copywriting *really* that important? Umm, yeah!
Reading, but make it fun.
