Privacy Policy
Sidenote Copy
www.sidenotecopy.com
Effective Date: 28 November 2025
Sidenote Copy (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, share, and protect your personal information when you visit our website or interact with us online. It is designed to align with Australian privacy requirements and, where relevant, additional protections for international visitors.
1. Information we collect
We collect personal information in two main ways: information you choose to give us, and information collected automatically when you use the site.
Information you provide directly
This includes information you submit when you:
Fill in the contact form
Join our email list or download a freebie/guide
Book a call or ask about working together
Reply to an email or contact us directly
Depending on what you provide, this may include:
Name
Email address
Business name and website
Project details and anything you type into free-text fields
Information collected automatically
When you visit the website, certain information is collected automatically using cookies and similar technologies. This can include:
IP address and general location (country/region)
Device type, operating system and browser type
Pages viewed, buttons clicked, time spent on each page
How you navigate, scroll, and move around the site (via tools like Hotjar)
This data is generally aggregated and used to understand how people use the site, rather than to identify you personally.
2. Cookies and similar technologies
Cookies are small text files stored on your device when you visit a website. They help the site function properly and provide insights into how it is used. We use both first-party and third-party cookies, as well as similar technologies like pixels and scripts.
We use:
Essential cookies: required for basic site functionality and security.
Analytics and performance cookies: to understand how visitors use the site and to improve content and layout (e.g. Google Analytics, Hotjar).
Analytics and behaviour tools
Google Analytics: collects information such as page views, time on page, referring sites, and general location to help us understand traffic and performance.
Hotjar: provides heatmaps and session recordings to show how users interact with pages (clicks, scrolling, and navigation patterns). Hotjar is configured not to capture fields that are obviously personal or sensitive, and we use it to improve user experience, not to personally identify you.
Cookie choices
If you are in a region where consent is required for non-essential cookies (for example, the EU/UK), analytics cookies will only run after you give consent via our cookie banner. You can also control cookies at any time by:
Adjusting your browser settings to block or delete cookies, and/or
Updating your choices through our cookie banner or settings link (where available).
Blocking or deleting cookies may impact how well some parts of the site work.
3. How we use your information
We use the personal information we collect for purposes such as:
Providing services: responding to enquiries, sending proposals, and delivering copywriting services.
Communication and marketing: sending newsletters, resources, updates, and offers if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us.
Analytics and improvement: understanding how visitors use the site and our content so we can improve user experience, design, and services (using tools like Google Analytics and Hotjar).
Email performance: using tools such as MailSuite to track email opens and link clicks so we can see what content is useful and improve future emails. Tracking is used at an aggregate level and you can opt out by unsubscribing from our emails.
Legal and administrative purposes: managing our business operations, complying with legal obligations, and handling disputes or complaints.
Where required (for example, for EU/UK visitors), we rely on:
Your consent for email marketing and non-essential cookies, and
Legitimate interests or similar concepts for basic analytics and service provision, where permitted.
4. Sharing and third-party services
We do not sell or rent your personal information. We only share it with third parties where necessary to run our business, provide our services, or comply with the law.
This may include:
Website hosting and platform providers (e.g. Showit)
Email marketing and CRM providers (e.g. platforms that send our newsletters and track email opens and clicks, such as MailSuite)
Analytics and user experience tools (e.g. Google Analytics, Hotjar)
Professional advisors (e.g. accountants, lawyers) where reasonably necessary
Other service providers that support our operations, subject to confidentiality and privacy obligations
These third parties only get access to the information they need to perform their services for us and are not allowed to use it for their own purposes.
5. International data transfers
Our business is based in Australia, but many of our service providers (such as hosting, analytics and email tools) store or process data on servers located in other countries, including the United States and countries in the EU/EEA.
By using this site or providing your information, you acknowledge that your data may be transferred to, stored in, or accessed from countries outside your own, where privacy laws may be different. We aim to work with reputable providers and to take reasonable steps to ensure that personal information is protected in line with applicable laws.
6. Data retention and security
We keep personal information only for as long as it is reasonably necessary for the purposes described in this policy, or as required by law (for example, for tax and business record-keeping). When personal information is no longer needed, we will take reasonable steps to delete or de-identify it.
We use reasonable technical and organisational measures to safeguard personal information, such as secure systems, strong passwords, and limiting access to those who need it to perform their role. However, no method of transmission or storage is completely secure, so absolute security cannot be guaranteed.
7. Your rights and choices
Your rights will depend on where you are located, but generally you can:
Request access to the personal information we hold about you
Ask us to correct information that is inaccurate or incomplete
Ask us to delete personal information, subject to legal and operational requirements
Opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us
If you are in a region such as the EU/UK, you may have additional rights, including the right to object to certain processing, request restriction of processing, or request data portability in some circumstances.
To exercise any of these rights or to ask a question about your data, contact us using the details below.
8. Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.
If you are in Australia and are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Details are available at www.oaic.gov.au.[3]
9. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” For significant changes, we may also notify you via the website or by email, where appropriate.
10. Contact us
For any questions, requests, or complaints about this privacy policy or your personal information, you can contact:
Sidenote Copy
Email: hi@sidenotecopy.com
