the brief
SKINKS (please don't sue us Kimmy) is a brand of shapewear made to fit your body without bunching. The range is size-inclusive (4-24) and comes in tones to complement different complexions and wardrobes.
While the brand has an iconic look and name, it’s lacking a real brand identity.
the project
Give SKINKS an attention-grabbing tone of voice, one that makes the brand stand out in the social feed – and, eventually, on the shelf.
the words
BRAND STATEMENT: At SKINKS, we believe that shapewear should be a staple in every woman's wardrobe. From desk to dinner, boardroom to bar, and every occasion in between, SKINKS offers curated collections that embrace every curve and enhance every fit. We seamlessly blend fashion, function, and comfort to empower every body to move with confidence. Crafted from sustainably sourced bamboo and stitched with care in Melbourne, Australia, our range is designed for all sizes, celebrating individuality and personal style.
Join us in breaking barriers and transforming shapewear from a once-secret weapon to a proudly celebrated part of your wardrobe.
TAGLINES:
Shapewear that fits like a dream, moves like a second skin, and celebrates every curve.
Sculpt without the squeeze.
Confidence and comfort. Everyday. Everywear.
Seamless Support for your every move.
The right kind of suit to take you from work to wine bar.
The only power suit you’ll need.
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Your big idea + our sharp copy.
Like shapewear, but for your brand identity.
I only take on a limited number of projects at a time to give every brand the attention it deserves. Spots fill fast, so don’t wait too long—your dream copy is just one click away.