Oh hey, I'm Sy.
Copywriter. Strategist. Storyteller. Wannabe food critic.
I know you’re mainly here to snoop on my work and silently judge my life choices (fair, we’ll get to that). But I also know you want messaging that gets your brand noticed for all the right reasons, by all the right people.
Those phrases are gathering dust in the same bin as boring, lifeless copy.
Sidenote hangs its hat on a few core principles, combining a bold approach with a strategic process that makes 'add to cart' the easiest decision your customer's will make all day.
There’s no circling back, touching base, or leveraging synergies.
Sidenote isn’t your
typical
Sidenote isn’t your
copywriting studio.
copywriting studio.
It humanises your brand in an ai world
And people connect with people, not brands.
Sales-focused storytelling.
It humanises your brand in an ai world
Audience first. Always.
It humanises your brand in an ai world
And people connect with people, not brands.
01
Authentic brand voice.
I don't write for the masses. I write for your actual customers. The ones who matter to your business. The ones who respond to the right words.
Less pushy, more persuasive. Copy that weaves story with strategy, addresses hidden objections, earns trust and does the selling for you.
Say goodbye to beige, bland and "we're passionate about blah blah blah." Your brand deserves a unique verbal identity and distinctive positioning.
And I *could* bang
on about how well
this approach works.
And I *could* bang on about how well this approach works.
Let's start with a hello and a question:
'Cos we all love our sweatpants, they're warm, familiar, and inviting as hell after a long day. And weirdly enough, that's exactly how great copy should make your audience feel too.
But that kind of *comfortable* connection doesn't come from a pretty logo or a homepage that says "welcome to my website."
It comes from knowing what to say, how to say it, and who you're saying it to.
'Cos we all love our sweatpants, they're warm, familiar, and inviting as hell after a long day. And weirdly enough, that's exactly how great copy should make your audience feel too.
But that kind of *comfortable* connection doesn't come from a pretty logo or a homepage that says "welcome to my website."
It comes from knowing what to say, how to say it, and who you're saying it to.
Which, conveniently, is where I come in.
Which, conveniently, is where I come in.
But back to the whole connection thing, wanna know what ruins it? Copy that feels (and sounds) like those stiff, scratchy work pants you can't wait to tear off at the end of the day.
They've spent all day listening to corporate jargon. They're bored of hearing the same thing (over and over). They really don't want to go back.
Do you want copy like your fave pair of sweatpants?
And frankly, nor did I (are we still talking about pants? or my escape from corporate marketing?)
I spent years working on consumer marketing campaigns for big brands, getting into shoppers' minds to move products off shelves and into carts (the old-school kind you had to wrestle around corners).
But what actually lit me up wasn't packaging or price strategy (snore).
So when the corporate cubicle started closing in, naturally I quit. While I left beige blazers and meeting-that-should've-been-emails behind, I did smuggle out all the good stuff about what makes people buy.
Now, Sidenote is where it all comes together, a copywriting studio for brands that want clarity, creativity, and strategy-first copy.
So if, like me, you love sweatpants and obsess over brands that ooze personality AND rake in sales, we might just be new work besties.
Sound like something you're into? Thought it might be.
It was the psychology.
The way insights shape stories that sell.
The way language creates connection.
But back to the whole connection thing, wanna know what ruins it? Copy that feels (and sounds) like those stiff, scratchy work pants you can't wait to tear off at the end of the day.
They've spent all day listening to corporate jargon. They're bored of hearing the same thing (over and over). They really don't want to go back.
And frankly, nor did I (are we still talking about pants? or my escape from corporate marketing?)
I spent years working on consumer marketing campaigns for big brands, getting into shoppers' minds to move products off shelves and into carts (but the old-school kind you had to wrestle around corners).
But what actually lit me up wasn't packaging or price strategy (snore).
It was the psychology.
The way insights shape stories that sell.
The way language creates connection.
So when the corporate cubicle started closing in, naturally I quit. While I left the beige blazer behind, I did smuggle out all the good stuff about what makes people buy.
Now, Sidenote is where it all comes together, a copywriting studio for brands that want clarity, creativity, and strategy-first copy.
So if, like me, you love sweatpants and obsess over brands that ooze personality AND rake in sales, we might just be new work besties.
Sound like something you're into? Thought it might be.
what I'm known for
sarcasm
KNOWN TO SPLURGE ON
notebooks
MY FAVOuRITE PLACE TO HOLIDAY
ALWAYS ORDER ME A
what i'm really known for
sleeping 10+
portugal
dirty martini.
extra olives.
and most importantly, best copy tip
Talk like a human. Simple, right?
Are you looking for these?
WAIT! before you go...
Not sure what you need? This is where you should start.
Want to know if I can *actually* write? This is the page you want.
Ready to talk business? Jump over and fill out the short form.
