Creative copywriting for businesses ready to be the perfect mix of all three.
Bold, like your mate after two margaritas.
Unforgettable, like the one that got away.
Irresistible, like the last slice of cake.
Copy Services This Way
Creative copywriting, brand messaging + tone of voice
Creative + strategic copywriting that brings out your brand’s best side.
WHAT SIDENOTE DOES BEST
Creative + strategic copywriting that brings out your brand’s best side.
A flattering angle helps, but distinctive one is better.
Because the strongest brands nail their positioning, perspective and point of difference.
Then layer in the kind of personality people want to take home to meet the parents.
And brag about at brunch.
And stalk a little online.
But the hard part? Writing about yourself.
Because your best ideas are stuck in a standoff with writer’s block, overthinking and second-guessing every word.
If only there was *someone* who could help.
A flattering angle helps, but distinctive one is better.
Because the strongest brands nail their positioning, perspective and point of difference.
Then layer in the kind of personality people want to take home to meet the parents.
And brag about at brunch.
And stalk a little online.
But the hard part? Writing about yourself.
Because your best ideas are stuck in a standoff with writer’s block, overthinking and second-guessing every word.
If only there was *someone* who could help.
A strategic second opinion on your website copy and three customer touchpoints, looking at everything from brand voice and buyer psychology to messaging and conversion. Find out what's working, what's costing you customers and what to do about it.
Copy, Conversion + Tone Audit
For brands getting attention, but not enough action.
Audit my copy
SIDENOTE AT YOUR SERVICE
SIDENOTE AT YOUR SERVICE
SIDENOTE AT YOUR SERVICE
I need web copy
There's a fine art to convincing complete strangers on the internet to give you their money. It involves a little psychology, a lot of strategy and knowing exactly what to say, where to say it and how to say it.
Sound like a good investment? Your website certainly thinks so.
Website Copy
Your feet are up, your espresso is a martini strong, and website copy is no longer your problem.
It's your POV, positioning and personality that shape perception, build brand affinity and earn customer loyalty. But developing all that takes more than a bag of party tricks. It takes a copywriter who can get inside your brand's head and write the rulebook for everything that comes out of its mouth.
Brand Messaging + Tone of Voice Guide
Find my voice
86% of people prefer a brand with personality. The other 14% are probably boring at parties, too.*
* Trust me, I'm a copywriter.
For brands that need words beyond the website, this copywriting suite covers the customer touchpoints that support launches, conversions, loyalty and retention: ads, email flows, product copy, packaging, printed collateral, and anywhere else you can slap a sentence.
Path to Purchase Copywriting
More info pls
For when your brain's full but your Google doc is empty.
I come armed with a head full of ideas, a mouth full of cheese and a browser loaded with thesaurus tabs, ready to write words for brands bursting with potential (hi, you!).
I come armed with a head full of ideas, a mouth full of cheese and a browser loaded with thesaurus tabs, ready to write words for brands bursting with potential (hi, you!).
...the brain, fingers,
and crumb-dropper behind the keyboard.
For credibility purposes, I should probably add: former primary school spelling bee champ, English grad and career marketer.
Which is to say, I can spell and strategise with the best of them, which is convenient when your brand’s trying to be memorable, persuasive and coherent all at once.
So, if your words could do with a little more clarity, character and commercial nous, pop in and say hi.
The brain, fingers,
and crumb-dropper behind the keyboard.
FINALLY WE MEET, I'M SY...
Kristen, Designer - Kenjo Studio
The tone of voice and personality packed copy used was EXACTLY what I was looking for.
Sy absolutely nailed every single piece, I keep reading it over and over again.
Sy was, hands-down, the best investment we made in our business.
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
Brad, Co-Founder - Hinterland co.
Sophie, Florist - Love Sophie Floral
Sy was the BEST INVESTMENT I have made for my business thus far. Her writing is exactly what I wanted (better than I had imagined).
Laura, Designer – By Laha
Working with Sy on my website copy was such a fun experience. Every step of Sy's process was smooth and she was so quick to get my copy back to me. Will be recommending her to everyone!!!
I didn't pay them to say this, promise.
— Tremaine - Tremaine Kingi Astrology
Working with Sy from Sidenote Copy was one of the best decisions I made for my business.
She said whaaaaat?
I want those
Like clicks, cash, compliments and conversions. And they're the kind of C-bombs we like, right?
Good things come to brands that invest in their verbal identity
DID YOU HEAR?
