Creative copywriting for businesses ready to be the perfect mix of all three.
Bold, like your mate after two margaritas.
Unforgettable, like the one that got away.
Irresistible, like the last slice of cake.
Copy Services This Way
Creative copywriting, brand messaging + tone of voice
Creative + strategic copywriting that brings out your brand’s best side.
WHAT SIDENOTE DOES BEST
A flattering angle helps, but distinctive one is better. Because the strongest brands nail their positioning, perspective and point of difference.
Then layer in the kind of personality people want to take home to meet the parents.
And brag about at brunch.
And stalk a little online.
But the hard part? Writing about yourself. Because your best ideas are stuck in a standoff with writer’s block, overthinking and second-guessing every word.
If only there was *someone* who could help.
A flattering angle helps, but distinctive one is better.
Because the strongest brands nail their positioning, perspective and point of difference.
Then layer in the kind of personality people want to take home to meet the parents.
And brag about at brunch.
And stalk a little online.
But the hard part? Writing about yourself.
Because your best ideas are stuck in a standoff with writer’s block, overthinking and second-guessing every word.
If only there was *someone* who could help.
Your feet are up, your espresso is a martini strong, and website copy is no longer your problem.
There's a fine art to convincing complete strangers on the internet to give you their money. It involves a little psychology, a lot of strategy and knowing exactly what to say, where to say it and how to say it.
Sound like a good investment? Your website certainly thinks so.
For brands getting attention, but not enough action.
A strategic second opinion on your website copy and three customer touchpoints: what’s working, what’s costing you customers, and what to do about it.
03. Tone of Voice + Brand
Messaging
86% of people prefer a brand with personality. The other 14% are probably boring at parties, too.*
Don’t want to be in the 14%? I’ll get inside your brand’s head and write the rulebook for everything that comes out of its mouth: clear positioning, a personality people remember and a voice that flexes its tone for every touchpoint.
For when your brain's full but your Google doc is empty.
For brands that need words beyond the website: ads, email flows, product copy, packaging, printed collateral, and anywhere else you can slap a sentence.
02. Website Copy
03. Tone of Voice + Brand Messaging
04. Path to Purchase Copywriting
01. Copy, Conversion + Tone Audit
SIDENOTE AT YOUR SERVICE
Your feet are up, your espresso is a martini strong, and website copy is no longer your problem.
There's a fine art to convincing complete strangers on the internet to give you their money. It involves a little psychology, a lot of strategy and knowing exactly what to say, where to say it and how to say it.
Sound like a good investment? Your website certainly thinks so.
For brands getting attention, but not enough action.
A strategic second opinion on your website copy and three customer touchpoints: what’s working, what’s costing you customers, and what to do about it.
86% of people prefer a brand with personality. The other 14% are probably boring at parties, too.*
Don’t want to be in the 14%? I’ll get inside your brand’s head and write the rulebook for everything that comes out of its mouth: clear positioning, a personality people remember and a voice that flexes its tone for every touchpoint.
For when your brain's full but your Google doc is empty.
For brands that need words beyond the website: ads, email flows, product copy, packaging, printed collateral, and anywhere else you can slap a sentence.
I come armed with a head full of ideas, a mouth full of cheese and a browser loaded with thesaurus tabs, ready to write words for brands bursting with potential (hi, you!).
I come armed with a head full of ideas, a mouth full of cheese and a browser loaded with thesaurus tabs, ready to write words for brands bursting with potential (hi, you!).
...the brain, fingers,
and crumb-dropper behind the keyboard.
For credibility purposes, I should probably add: former primary school spelling bee champ, English grad and career marketer.
Which is to say, I can spell and strategise with the best of them, which is convenient when your brand’s trying to be memorable, persuasive and coherent all at once.
So, if your words could do with a little more clarity, character and commercial nous, pop in and say hi.
The brain, fingers,
and crumb-dropper behind the keyboard.
FINALLY WE MEET, I'M SY...
Kristen, Designer - Kenjo Studio
The tone of voice and personality packed copy used was EXACTLY what I was looking for.
Sy absolutely nailed every single piece, I keep reading it over and over again.
Sy was, hands-down, the best investment we made in our business.
In addition to being an incredible writer, researcher and content creator, she took complete control of the content strategy.
Brad, Co-Founder - Hinterland co.
Sophie, Florist - Love Sophie Floral
Sy was the BEST INVESTMENT I have made for my business thus far. Her writing is exactly what I wanted (better than I had imagined).
Laura, Designer – By Laha
Working with Sy on my website copy was such a fun experience. Every step of Sy's process was smooth and she was so quick to get my copy back to me. Will be recommending her to everyone!!!
I didn't pay them to say this, promise.
— Tremaine - Tremaine Kingi Astrology
Working with Sy from Sidenote Copy was one of the best decisions I made for my business.
She said whaaaaat?
I want those
Like clicks, cash, compliments and conversions. And they're the kind of C-bombs we like, right?
Good things come to brands that invest in their verbal identity
DID YOU HEAR?
