Copy, Conversion + Tone of Voice Audit
Funny how no one teaches you copywriting. Not at uni, not in your e-comm course, and DEFINITELY not in the 47 marketing freebies you’ve downloaded (and opened…once?).
Yet here you are, rewriting your homepage, emails and service pages (again) while trying to keep your brand voice (and your sanity) intact.
At this point, you just want someone to tell you what’s working, what’s not and WHAT TO DO ABOUT IT.
Because when you’re this close to your own copy, it’s hard to see what’s missing.
Or what’s misspelled.
If you've DIY'd it, ChatGPT'd it and OK'd it, but you don't entirely trust your copy to make the sale—hi, this audit is for you.
So, if you’re vigorously nodding
your head, consider this your invitation to FINALLY get some answers (and a plan to fix it).
Messaging hierarchy + conversion architecture
Value proposition, messaging hierarchy, heading structure and SEO, with your personality intact. The RIGHT thing, in the RIGHT order…and Google gets it too.
Perceived value + pricing confidence
Price-to-value framing, credibility signals and risk reversal. So choosing you feels like an easy decision.
UX friction + decision fatigue
Cognitive steps, unanswered questions, vague CTAs and page flow. Because browsing should lead to buying (not a new tab with your competitor in it).
Brand voice + tone consistency
Tone, signature language, category clichés and voice consistency across the customer journey.
Let's give guesswork a day off to recover
And get a strategic second opinion for your first impression.
Because the thing is, you only get one shot at a first impression. And your website is making one RIGHT NOW.
Wouldn’t it be nice to know it’s a good one?
Well, now you can, with a full once-over of your website and three customer touchpoints (messaging, tone of voice AND conversion) from someone who isn’t you (and isn’t ChatGPT).
Every recommendation is chosen to work in favour of yours.
The bottom line?
I take two audits per week. First in, best dressed copy.
Book your copy audit - $699
Sell the value of the business you've worked so hard to build.
See your business through a potential customer's eyes. Find out whether your copy makes your prices feel justified, your expertise credible and the decision to choose you easy.
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Spend your time on the copy fixes that actually pay off.
Your website plus three customer touchpoints, reviewed. You’ll get a Loom walkthrough and a prioritised action plan, so you know what to change, what to keep and what to tackle first. Plus, five days of follow-up Q&A while you put it into action.
Make your next marketing move with a lot more confidence.
With your copy aligned across the buying journey, you can invest in ads, SEO, content or your next launch knowing customers are landing on a clear, consistent path to purchase.
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Want in? Let's go.
Book Your Audit
Get in touch to book and pay for your copy audit project. There are two spots open per week for this service, and it's first in, best dressed.
Step One
Share your brand
You’ll get an email with a short questionnaire and a place to send over the links and documents you want me to review (1 full website + 3 additional touchpoints).
Step Two
Your copy, under review
Your customer journey is reviewed for messaging gaps, conversion opportunities and tone of voice inconsistencies across selected touchpoints and your website.
Step Three
Receive your audit
Within 7–10 business days, you’ll receive your strategic audit + Loom walkthrough, with clear recommendations on what to change, what to keep and what to tackle first. Plus, five days of Q&A support while you implement recommendations.
Step Four
This is for the business owner who's tired of wondering whether their copy is making customers fall in love, fall asleep or fall straight into a competitor's arms.
Book Your Audit Now
Get an expert second opinion on the words you've worked so hard to write, with a clear plan to make them work harder for your business.
What kinds of businesses is this for?
Both service-based and e-commerce businesses. If you've got an existing website and customer-facing copy that could do with an expert once-over, you're in the right place.
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Will you rewrite my copy?
This service doesn't include copy rewrites. You'll get the strategy, feedback and clear recommendations to implement yourself or hand over to your team.
If you'd prefer someone else to handle the rewriting, we can discuss a separate quote.
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What will I receive?
A strategic copy audit with a prioritised action plan and personalised Loom walkthrough. You'll also have five days of follow-up Q&A to clarify recommendations before you put them into action.
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and I've got the answers.
You've got questions,
What exactly gets reviewed?
Your entire website, plus up to three other customer-facing touchpoints. That could be email sequences, your Instagram bio, a lead magnet, welcome emails or anywhere else customers are meeting your brand and deciding whether to buy.
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How long does it take?
Your audit will be delivered within 7–10 business days of your booking date.
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Can I get a refund?
Because each audit is built around your business, I don’t offer change-of-mind refunds. So the only ask is that you’re ready to invest in this service before booking.
Not sure yet? Book a discovery call first and we’ll work out whether it’s the right fit.
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Book a Spicy Discovery Call
Wondering if this is right for you?
Book Now
